The concept behind:
The new festival logo, originated from the Vergina Sun like the former one, gains movement and this makes it more extrovert.
It becomes a more organic, brighter, sharper and flexible symbol that evokes the camera shutter.
The words and typography now play an active and decisive role in the composition of the logo, as the position of the letters defines a rectangular shape that refers to a cinematic frame. These two elements, the light and the frame, are combined to highlight and embrace what has value; views, stories, fiction, lies, love, violence, seas, titles, films, everything.
Designed by MNP. www.mnpdesign.gr
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